Direct Mail (Is It Worth It?) – Infographic

With yet another USPS price increase that went into effect on August 29, 2021, it is vital for marketers to consider the costs that go into each channel of communication to ensure they are finding the best balance for an optimized return on investment.

Direct Mail boasts a higher response rate than email communications but continued increases in direct mail costs such as postage and paper and a decrease in delivery times is leading marketers to re-evaluate their multichannel strategies.