The Hyperlocal Marketing Event – Recording

THIS EVENT IS FOR YOU… If you’re involved in content creation, printing, mailing, and communicating through digital channels.

Brands are using micro segmentation techniques to affect the top of their sales funnel. They are engaging smaller groups with precise local marketing messages that strengthen the interest in their offerings by taking a stand on social issues, addressing geographical culture, mentioning current events, and interacting more intimately with specific groups.

Market segmentation is not new, but messages are trending to be locally and socially focused. The marketer’s job has never been harder or riskier, yet the technology available to do it is better than ever. Let’s dive into it on this Racami live interactive event.