Driving Results Through Data-Driven CCM Strategies

Driving Results Through Data-Driven CCM Strategies

What is CCM?  CCM stands for Customer Communication Management. In today’s highly competitive business landscape, effective customer communications are essential for building strong customer relationships and driving better results. To achieve this, organizations must...
Oh, for the Good Old Days of CCM!

Oh, for the Good Old Days of CCM!

Customer communication planning and execution today are considerably more complicated than practices in the recent past. In addition to the document integrity tasks of yesteryear, professional print/mail providers now juggle multiple digital channels, responsive...